With over 20 years experience in the pageant world, Janelle has been around designer and one of a kind gowns for more than half of her lifetime. She has been working as a pageant consultant for the last 10 years and has worked with women from all over New England to find a gown that flatters their figure while bringing out their personal style and personality. Janelle has always dreamed of owning her own boutique where she could provide exceptional customer service while helping ladies find their dream bridal, prom and pageant gowns.

When Janelle finally had the opportunity to shop for a bridal gown herself, she often left the store empty handed and feeling a bit forgotten about by the bridal industry. Many of the trips she made with her mother felt rushed by the consultants and like she was less than important, many times having to share a dressing room and mirrors with one of the many other brides in the store that day.
This is when her dream of owning a formal wear boutique really started to become more of a vision.

Janelle knew that she could provide the service and experience women dream about when they think of saying “yes” to the dress. She wanted to break the rules of the bridal industry by offering brand new, unworn designer gowns at deeply discounted prices while providing these gowns off the rack.

She decided she didn’t want to just sell a gown, but provide the experience many woman dream about as well.

Janelle decided her boutique would be private appointments only, so that brides could feel completely comfortable in their environment. She wanted to make sure they had time to really see the gowns and imagine walking down the aisle in each one to find the perfect fit. She wanted to give an intimate space for family and friends to admire the moment and enjoy it just as much as the bride to be. She promised herself that if she were to open a boutique someday she would focus on quality designer gowns at prices people could appreciate. She vowed to herself that she would always provide the very best service and that each bride would leave feeling like a true VIP. She couldn’t be more thrilled to finally see that dream turning into reality and now she looks forward to helping women also find their happily ever after.